In late 2014, DreamWorks Animation launched its own channel called the DreamWorks Channel. In September that same year, DreamWorks announced that it has acquired the TV library of London-based Chapman Entertainment with the programs to distributed through DWA's UK-based TV distribution operation. Former Nickelodeon senior executive Margie Cohn became Head of Television for the group. DWA announced executive hiring for its new television group, DreamWorks Animation Television in late July. The next day, DWA completed a five-year licensing agreement with Super RTL for the Classic Media library and the Netflix slate.

The intent of the deal was to establish a reliable income for the studio to defray the financial risk of solely relying on the theatrical film market. In 2013, DreamWorks Animation entered a multi-year content deal with Netflix to provide 300 hours of exclusive original content. More than two-thirds of the TV division's 50 employees were transferred to the direct-to-video unit and it was expected that only a minimal number of employees were be affected by the reorganization. In a move to consolidate, DreamWorks Television Animation was shut down in 1999 as well as the direct-to-video subsidiary merged with the studio's feature animation division, as a way for the company to reorganize its animation divisions to operate under one umbrella. DWTA only produced two series: Invasion America and Toonsylvania.

The TV division was spearheaded by Jeffrey Katzenberg and Steven Spielberg and was headed by former Walt Disney Television Animation executives Gary Krisel and David Simon. The company was first formed in 1996 as the animation division of DreamWorks Television, a subsidiary of the main DreamWorks studio.

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